An example of a classic Aesop's fable is that of a race between the Wind and the Sun. Their challenge was to find out which one could persuade a passerby to remove his cloak. The Wind went first, using all its might and power, blowing with ferocious, harsh gales. However, the harder it tried, the tighter the traveler held his cloak to him. 

But after that, it was the Sun's turn. Instead of using any harsh means, it only shone with its mild and warm rays. In a matter of minutes, the man became overheated, smiled and voluntarily removed his cloak. The lesson is simple, yet eternal: "Persuasion is often more effective than force".

Persuasion is often more effective than force

Using aggression, demands and coercion will always bring resistance from the other person's side. Force only provokes defense. Meanwhile, persuasion will change the person's mind and make him want to work together with you.

Read more: SLOW AND STEADY WINS THE RACE - MEANING, ORIGIN & STORY

Read more: AESOP QUOTES WITH MEANING (PART-1)

The "Soft Power" Technique at Work

Going from forceful tactics to persuasive approaches is the greatest superpower of them all.

• Leadership and Management: A leader who is dictatorial and forces subordinates through intimidation may achieve short-term objectives but will end up with burnt-out workers who will leave when they get the chance. A leader who employs persuasion ensures that everyone understands why the task is relevant and works towards achieving the goal together.
• In Personal Argumentation: Shouting and verbally abusing people online or while arguing won't make them see your point of view, all it does is fuel their prejudices against you. Listening to the other person and finding out what is common between the two helps them lower their defenses and look at your point of view.

Persuasion Law: The power to intimidate can force somebody into submission physically but not in their hearts and minds.

The next time you are caught in a dispute or trying to make somebody see your point of view, don't blow like the wind. Don't fight, argue, and demand anything. Rather, shine like the sun and let persuasion be your weapon.